Google pays you a certain portion of the amount the advertiser pays them. It stands to reason that if you know you’ve got a website in a niche where advertisers pay more, you’ll get paid more. Also, some people have speculated that your website, your account, the type of ads, the success of those ads, and many other factors play into how much you get paid. Once again though, these are all speculations.
Do I have to apply for AdSense for each website?
No. Once you are approved, you just use that same account for all of your websites.
But I have multiple sites! How will I know which ones are bringing in the most AdSense revenue?
AdSense has a very neat feature that allows you to set-up a separate “channel” for each site - or even for ads on different parts of your site. This allows you to track how much each website is producing.
Can I have more than one account with AdSense?
AdSense make it very clear that they do not want you to have more than one account unless you can REALLY adamantly explain why. In all honesty, it’s much simpler to have just one account. Unless you have compelling tax or record keeping reasons, you don’t really need two accounts.
What is AdSense for content?
AdSense for content is when you paste in some special code on a web page, and then ads show up in place of that code. It’s almost as if you put a banner or text link ads there.
What is AdSense for Search?
This program is fairly new but getting a lot of attention fast. You put a little box on your website that allows people to type words into it and search Google. When the search results show up, they have ads around them. If someone clicks one of those ads, you get paid!
What is the “Ad Links” Program?
AdSense just launched a new type of ad format. Ad Links are still text based, but Google populates the space with contextually relevant titles instead of actual ads. If someone clicks any of the titles, they go to a page with related ads, and if they click on those ads, you make money!
How many ads can I have on the same page?
Google allows you to choose from many different ad formats - some display as little as one ad and some have 4. But the maximum number of times that you can place the AdSense code on a page is 3 times. That’s 3 instances of the code on the same page.
Can I change the AdSense coding in any way?
No. Google is very clear that you must directly copy and paste their code with NO alteration.
Can I promote the ads on my page?
No. You cannot do anything to draw attention to the ads other than change their colors and placement. You cannot include text such as “Please visit our sponsors” or “Click here.” Google is very strict with this policy, so make sure not to try any tricky wording. Let the ads do the work!
How can I increase the number of people that click my ads?
The best thing is to set up channels and test everything. And give each test time to develop. It could take a couple of months to see what is working best for you. Make sure you test each of these separately:
♦ Putting ads on different parts of your pages
♦ Put ads on more than one place on your page
♦ Change the colors of your ads to see which ones attract more clicks
♦ Change ad formats to see which ones maximize your revenues.
Is Google very strict with their AdSense program?
Yes, they are. The reason is their business model. Advertisers are paying good money for those clicks. If those advertisers start losing money, they’ll stop paying Google. Then the entire program will collapse. The performance of Adsense on your site needs to create value for everyone: the advertisers, your visitors, and Google - not just you! Google monitors all clicks and accounts closely. They also take all complaints very seriously, especially advertiser complaints.
How does Google decide what ads to display on my site?
This is where Google’s genius comes into play. All you have to do is paste in the code. Then Google sends a spider to your site. The spider determines what your site is about based on your content. From that, the most targeted ads are automatically displayed. In other words, Google is helping you increase your click-throughs by placing highly targeted ads there.
What should I do if Google rejects my website?
Fix it up, make it nicer, get some more traffic, add better content - and make sure you are not violating any of their terms of service. Then RE-apply!
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