What is Google AdSense?
AdSense is an advertisement application run by Google. Website owners can enroll in this program to enable text, image, and more recently, video advertisements on their websites. These advertisements are administered by Google and generate revenue for website owners on either a per-click or per-impression basis.
Brief description of Google AdSense:
Google uses its Internet search technology to serve advertisements based on website content, the user's geographical location, and other factors. Those wanting to advertise with Google's targeted advertisement system may enroll through AdWords. AdSense has become a popular method of placing advertising on a website because the advertisements are less intrusive than most banners, and the content of the advertisements is often relevant to the website.
Currently, AdSense uses JavaScript code to incorporate the advertisements into a participating website. If the advertisements are included on a website that has not yet been crawled by the Mediabot, AdSense will temporarily display advertisements for charitable causes, also known as public service announcements (PSAs). (The Mediabot is different from the Googlebot, which maintains Google's search index.)
Many websites use AdSense to monetize their content. AdSense has been particularly important for delivering advertising revenue to small websites that do not have the resources for developing advertising sales programs and salespeople. To fill a website with advertisements that are relevant to the topics discussed, webmasters implement a brief script on the websites' pages. Websites that are content-rich have been very successful with this advertising program, as noted in a number of publisher case studies on the AdSense website.
Some webmasters invest significant effort into maximizing their own AdSense income. They do this in three ways:
1. They use a wide range of traffic-generating techniques, including but not limited to online advertising.
2. They build valuable content on their websites that attracts AdSense advertisements, which pay out the most when they are clicked.
3. They use text content on their websites that encourages visitors to click on advertisements. Note that Google prohibits webmasters from using phrases like "Click on my AdSense ads" to increase click rates. The phrases accepted are "Sponsored Links" and "Advertisements".
What is the source of Google AdSense income?
The source of all AdSense income is the AdWords program, which in turn has a complex pricing model based on a Vickrey second price auction. AdSense commands an advertiser to submit a sealed bid (i.e., a bid not observable by competitors). Additionally, for any given click received, advertisers only pay one bid increment above the second-highest bid.
How AdSense works?
The webmaster inserts the AdSense JavaScript code into a webpage. Each time this page is visited, the JavaScript code creates an IFrame with a src attribute set to the page's URL.
For contextual advertisements, Google's servers use a cache of the page to determine a set of high-value keywords. If keywords have been cached already, advertisements are served for those keywords based on the AdWords bidding system.
For site-targeted advertisements, the advertiser chooses the page(s) on which to display advertisements, and pays based on cost per mille (CPM), or the price advertisers choose to pay for every thousand advertisements displayed.
For referrals, Google adds money to the advertiser's account when visitors either download the referred software or subscribe to the referred service.
Search advertisements are added to the list of results after the visitor performs a search. Because the JavaScript is sent to the Web browser when the page is requested, it is possible for other website owners to copy the JavaScript code into their own WebPages. To protect against this type of fraud, AdSense customers can specify the pages on which advertisements should be shown. AdSense then ignores clicks from pages other than those specified.
What are the programs under AdSense belt?
Google has some programs under their AdSense belt:
AdSense for Feeds
In May 2005, Google announced a limited-participation beta version of AdSense for Feeds, a version of AdSense that runs on RSS and Atom feeds that have more than 100 active subscribers. According to the Official Google Blog, "advertisers have their ads placed in the most appropriate feed articles; publishers are paid for their original content; readers see relevant advertising—and in the long run, more quality feeds to choose from.
AdSense for Feeds works by inserting images into a feed. When the image is displayed by a RSS reader or Web browser, Google writes the advertising content into the image that it returns. The advertisement content is chosen based on the content of the feed surrounding the image. When the user clicks the image, he or she is redirected to the advertiser's website in the same way as regular AdSense advertisements.
AdSense for Feeds has remained in its beta state until
AdSense for search
A companion to the regular AdSense program, AdSense for search, allows website owners to place Google search boxes on their websites. When a user searches the Internet or the website with the search box, Google shares any advertising revenue it makes from those searches with the website owner. However the publisher is paid only if the advertisements on the page are clicked: AdSense does not pay publishers for mere searches.
AdSense for mobile content
AdSense for mobile content allows publishers to generate earnings from their mobile websites using targeted Google advertisements. Just like AdSense for content, Google matches advertisements to the content of a website — in this case, a mobile website.
AdSense for domains
AdSense for domains allows advertisements to be placed on domain names that have not been developed. This offers domain name owners a way to monetize domain names that are otherwise dormant. AdSense for domains is currently being offered to some users, with plans to make it available to all in stages.
What are the Google’s basic rules?
Here are some things that Google Makes VERY clear on their website:
1. You cannot transfer someone else’s account into your name – even if you bought their website.
2. Each page can have up to 3 spots where you place Google ads.
3. Each page can have up to 2 Google search boxes.
4. NO Google ads on non-content pages like error pages, thank you pages, etc…
5. NO Google ads in e-mails, pop-ups or pop-unders.
6. Clicks on Google Ads should NOT open a new page.
7. NO alteration of Google AdSense coding.
8. NO competitive ads on your website. This means you may not post any other form of Pay Per Click ads.
9. No Ads on web pages with MP3, Video, News Groups, and Image Results.
10. You are NOT allowed to “incentivize your visitors to click your ads. Meaning, no “support us,” no “click here,” etc…
11. No trying to “generate” any unauthentic clicks.
Which are not allowed by Google?
None of the following are allowed:
• Excessive profanity
• Violence, racial intolerance, or advocate against any individual, group, or organization
• Hacking/cracking content
• Illicit drugs and drug paraphernalia
• Pornography, adult, or mature content
• Gambling or casino-related content
• Any other content that promotes illegal activity or infringes on the legal rights of others
• Excessive advertising
• Pop-ups, pop-unders or exit windows that interfere with site navigation
• Excessive, repetitive, or irrelevant keywords in the content or code of web pages
• Deceptive or manipulative content or construction to improve your site's search engine ranking, e.g., your site's PageRank
• Incentives (monetary or point-based) to users to click on links or ads while visiting a site containing AdSense
• Sales or promotion of certain weapons, such as firearms, ammunition, balisongs, butterfly knives, and brass knuckles
• Sales or promotion of beer or hard alcohol
• Sales or promotion of tobacco or tobacco-related products
• Sales or promotion of prescription drugs
What Do You Need To Get Approved by Google AdSense?
I think that you need to get approved for Google AdSense on your first try. Some specific step-by-step plan is necessary that you can use to make sure Google will approve your web site. These are:-
1. Nice looking site
Google is not looking for magnificent design. They would like to see a site that has had at least some effort put into it. Just keep it looking neat, easy-to-read, and with a logical navigational flow.
2. Content – Number of Pages and Type of Content:
Google clearly is looking for good websites with some legitimately useful information. What is Content? Informative text, Stuff like articles, tips, news items, press releases, etc. I strongly believe your website should have at least 15 pages of content before you apply for AdSense.
3. Meet Terms of Policy:
This one is also very important, but it’s almost common sense. Don’t apply with a site that is even NEAR borderline. Google rejects profanity, hatred, racism, gambling, adult, etc… For example, say you have a site filled with jokes. You may not know it, but one of the jokes could be a bit “offensive!” Better to just apply with a clean cut site that has no chance of being wrongly understood. Go over your site to be sure it fits the 12 factors we quoted from Google above. Don't even think of applying with a site that might POSSIBLY be borderline on anything! Play it safe and you don’t have to worry about getting approved.
4. Privacy Policy, Terms of Use, Disclaimer:
Lastly, you need to have all the “legal” stuff that almost every website should have anyway – a privacy policy, terms of use, and appropriate disclaimers. Don’t panic, you don’t have to go get a lawyer or anything! Just write up something simple. Look for sites on similar topics, and study what other webmasters do. Just cover the same basics they do.
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